Introduction to Marketing

Division: Business and Applied Tech

Department: Business

Course: TEDM 1000

Title: Introduction to Marketing

Description: This Introduction to Marketing course is designed to help students become proficient in the fundamentals of marketing and best practices. The course will cover key digital marketing terms, marketing research, buyer personas, positioning, buyer behaviors, brand management, product management, and pricing. Students will learn through lectures, guest speakers, presentations, and hands-on application of the skills needed to be modern-day digital marketers.

Upon completion of this course, students will have an understanding of marketing principles and be ready to learn and practice digital marketing skills.

Courses Taught Fall 2024

Courses Taught Spring 2025

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