Digital Advertising

Division: Business and Applied Tech

Department: Business

Course: TEDM 1110

Title: Digital Advertising

Description: This Digital Advertising course is designed to help students become proficient in Search Engine Marketing using today’s leading platforms. The course will cover Digital Advertising best practices, Search Ads, Display Ads, Video Ads, Digital Ad Optimization, Analyzing Ad Performance, and current leading Digital Advertising Platforms. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of Digital Advertising.

After the completion of this course, students should be able to obtain an entry-level position as a Digital Advertising Specialist.

Courses Taught Fall 2024

Courses Taught Spring 2025

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