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Course Syllabus

BUS 1300 Social Media Marketing

  • Division: Business and Applied Tech
  • Department: Business
  • Credit/Time Requirement: Credit: 3; Lecture: 3; Lab: 0
  • Clock/Hour Requirements: 90
  • Semesters Offered: TBA
  • Semester Approved: Summer 2022
  • Five-Year Review Semester: Spring 2027
  • End Semester: Spring 2028
  • Optimum Class Size: 20
  • Maximum Class Size: 25

Course Description

Social media allows businesses to gain a competitive advantage by creating and distributing relevant content to clearly-defined audiences. Students entering the workforce must utilize new and ever-changing social media marketing strategies to help businesses succeed. In this course, students will be introduced to effective social media tools and tactics that can immediately be applied as they enter the business world.

Justification

Students will be introduced to the continuously evolving world of social media marketing. Many entrepreneurs and employees are required to assume increased social media responsibilities and possessing a broad understanding of general theories is not enough for them to be successful. This course serves students who want to expand their knowledge and skill-base to include the latest social media tools and techniques in order to be successful.

This course is a requirement for the Entrepreneurship, Marketing, and Business and Music Technology proficiency certificates.

Student Learning Outcomes

  1. Students will understand how to optimize and develop profiles on social media networks.
  2. Students will be able to recognize and analyze new social media trends and developments.
  3. Students will be able to recognize and develop a successful social media strategy.
  4. Students will complete a final signature project that includes a social media marketing plan.

Course Content

This course will include the following topics:

Social Media Marketing Strategy and Planning
Social Selling/e-commerce
Social Media Data Management and Measurement
Real World Case Studies
Social Media Marketing Plans

The course is designed to foster talent in all students. Students will be encouraged to share personal experiences and a wide variety of examples will be presented to help students see the global aspect of business.