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Course Syllabus

TEDM 1010 Content Marketing and Marketing Analytics

  • Division: Business and Applied Tech
  • Department: Business
  • Credit/Time Requirement: Credit: 4; Lecture: 4; Lab: 0
  • Clock/Hour Requirements: 120
  • Semesters Offered: TBA
  • Semester Approved: Summer 2022
  • Five-Year Review Semester: Summer 2027
  • End Semester: Spring 2028
  • Optimum Class Size: 20
  • Maximum Class Size: 25

Course Description

This Content Marketing & Analytics course is designed to help students become proficient in content marketing, web design, and marketing analytics using today’s leading platforms. The course will cover content marketing best practices, content marketing strategy, creating marketing content, website design, website creation, tracking marketing analytics, and measuring and reporting on marketing efforts. Students will learn through lectures, guest speakers, presentations, and hands-on applications the best practices and strategies of content marketing.

After the completion of this course, students will be able to obtain an entry-level position as a content marketer.

Justification

Digital Marketing is a 5-star job, and since many digital marketing jobs can be done remotely, this will open up a strong career path for Central Utah. Content marketing and analytics are essential skills for digital marketers to master.

This is a required course in the new Digital Marketing and Analytics program.

Student Learning Outcomes

  1. Students will learn why content marketing is an important part of a company's overall marketing strategy.
  2. Students will learn content marketing key terminology and definitions.
  3. Students will learn when and how to use content marketing to maximize their return on investment.
  4. Students will learn content marketing best practices and strategies.
  5. Students will create a variety of different marketing content.
  6. Students will become proficient at using the most popular content marketing platforms and tools.
  7. Students will learn and practice content promotion strategies.
  8. Students will create and manage a personal website.
  9. Students will get hands-on training while they create and manage content for their personal websites.
  10. Students will learn and report on content marketing analytics
  11. Students will become proficient in using leading marketing analytics tools. (exp. Google Analytics)

Course Content

The course will cover content marketing best practices, content marketing strategy, creating marketing content, website design, website creation, tracking marketing analytics, and measuring and reporting on marketing efforts. This course is designed to foster talent in all students. Students will be encouraged to share personal experiences and opinions and to create content for all audiences. A wide variety of examples will be presented to help students understand the global effect of marketing.