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Course Syllabus

AGBS 1830 Agriculture Computer Applications and Direct Marketing

  • Division: Business and Applied Tech
  • Department: Business
  • Credit/Time Requirement: Credit: 4; Lecture: 4; Lab: 0
  • Semesters Offered: Fall
  • Semester Approved: Spring 2025
  • Five-Year Review Semester: Fall 2029
  • End Semester: Fall 2030
  • Optimum Class Size: 20
  • Maximum Class Size: 25

Course Description

This course provides the opportunity for students majoring in agriculture fields to gain a comprehensive overview of essential computer skills, farm management software, and how common computer programs can be used for agricultural applications. Some of the computer programs will include Word, Excel, QuickBooks, PowerPoint, GIS applications, Google Docs, etc. In parallel, students will be introduced to fundamental principles of direct marketing tailored specifically for the agricultural sector.

Justification

Understanding computer applications and marketing as they directly apply to agriculture is essential to maintaining the food, fiber, and fuel supply chain. This course aims to equip students with hands-on experience in using various computer programs for agricultural applications and understanding basic marketing principles specific to the industry. By offering a practical blend of skills and knowledge, the course prepares students to succeed in the evolving field of contemporary agriculture.

Student Learning Outcomes

  1. Students will learn computer basics including hardware, software, basic operating systems, file management, and file organization.
  2. Students will learn to create and use documents, spreadsheets, and presentations.
  3. Students will learn basic data management and storage options.
  4. Students will learn basic skills in searching the internet, using AI technology, and maintaining online security and privacy.
  5. Students will learn to use various email and communication tools.
  6. Students will learn basic marketing strategies in the agribusiness sector.
  7. Students will learn and implement direct marketing techniques for agricultural businesses.
  8. Students will learn to identify and evaluate relevant social media platforms for agricultural businesses.
  9. Students will learn to develop engaging and shareable social media content suitable for the agricultural audience.
  10. Students will learn to produce high-quality content for various marketing channels, including social media and direct marketing materials.

Course Content

Students will learn practical, hands-on knowledge and understanding of various computer programs and their potential use in agriculture applications. Programs include Word, Excel, QuickBooks, PowerPoint, GIS applications, Google Docs, etc. Students will gain proficiency in leveraging computers for farm operations and cultivating a strategic approach to direct marketing. Marketing topics include understanding agribusiness marketing fundamentals, brand creation and identity, direct marketing strategies, and leveraging the use of social media for agricultural businesses.