Women in Business Annual Conference

The world of work is changing at lightning speed, and it is easy to feel left behind, especially if we've taken a career break or are transitioning to a new type of work. But women are already so good as so many of the HUMAN skills that will allow us to rise and succeed as emerging technologies change everything. We have to be willing to work hard, persevere, and most of all, continue learning, but if we do this, we can thrive in tomorrow's workforce. 

Customer Service That Matters-Customer service —it’s a mindset that impacts every paycheck, every interaction, and every relationship in business. In this practical and engaging session, I will challenge participants to rethink who their “customers” really are and why great service matters at every level of an organization. Through real-world examples, interactive exercises, and relatable scenarios, attendees will explore the core pillars of exceptional customer service: treating others with respect, active listening, empathy, patience, positivity, and being solution-oriented. The session also addresses professional communication, handling emotional or difficult situations, and how individual attitude can create a powerful ripple effect across teams and workplaces.Participants will leave with actionable strategies they can apply immediately—whether working with clients, colleagues, students, or customers—and a renewed understanding that strong customer service is not only good business, but essential for long-term success.

Description

Women’s leadership does not follow a straight path — and it’s not meant to. From career pauses and pivots to motherhood, reinvention, and entrepreneurship, each season brings obstacles that can either limit us or ignite new opportunities. In this powerful and practical session, Jodie Cox will help participants reframe challenges as stepping stones toward purposeful leadership. Attendees will learn how to own the season they are in, move toward their unique purpose, set healthy boundaries, and take action even before everything feels certain. This session invites women to lead with intention — not perfection — and to design a life they will be proud of, both personally and professionally.

We all want growth… until it actually shows up. From hiring and cash flow to systems and leadership, growth brings real challenges that can feel overwhelming. This interactive session helps women business owners understand the common growing pains and learn how to navigate growth without losing control, confidence, or balance.

Customer Service That Matters-Customer service —it’s a mindset that impacts every paycheck, every interaction, and every relationship in business. In this practical and engaging session, I will challenge participants to rethink who their “customers” really are and why great service matters at every level of an organization. Through real-world examples, interactive exercises, and relatable scenarios, attendees will explore the core pillars of exceptional customer service: treating others with respect, active listening, empathy, patience, positivity, and being solution-oriented. The session also addresses professional communication, handling emotional or difficult situations, and how individual attitude can create a powerful ripple effect across teams and workplaces.Participants will leave with actionable strategies they can apply immediately—whether working with clients, colleagues, students, or customers—and a renewed understanding that strong customer service is not only good business, but essential for long-term success.

What is Tourism, Really? Tourism is far more than sightseeing—it’s a powerful engine for economic growth, job creation, and community pride. In this interactive session, Amy Myers and Nycole Durfey will share real-world examples from rural Utah, showing how tourism dollars stay local, strengthen businesses, and foster collaboration. You’ll learn practical strategies for sustainable tourism and discover why it’s a shared asset for thriving communities and long-term success.

Being the Leader Your Life Will Thank You For -Turning Obstacles into Aligned Leadership, Women’s leadership does not follow a straight path — and it’s not meant to. From careerpauses and pivots to motherhood, reinvention, and entrepreneurship, each season brings

Bookkeeping is the foundation of your business. When you have the right systems in place, you can make confident decisions, stay organized, and be ready for tax season without the stress. In this practical workshop, you’ll learn simple ways to track your finances, receipts, and mileage, and create a clear, professional experience for your clients. This session will help you build clarity and confidence with simple, repeatable systems that support your business and your growth at any stage.

"As women, we can do it all - we’re nurturers, multi-taskers, healers, listeners, bulldozers, unifiers, disruptors - you need it, we’ve got it. In business, there are some valuable lessons to hone in our superpowers towards meeting business goals and creating value so that our gifts and talents are perpetuated and appreciated. I will share how I learned all I really need to know, not from kindergarten, but from piano lessons, and how being in business is definitely where women belong as we are societal treasures towards true growth in companies and communities. I will share how my experiences as a teacher, inventor, business owner, mother, grandmother, and humanitarian have paralleled the experiences I gained from taking piano lessons from a rogue piano teacher. When we realize the power of obstacles, we realize the joy of mistakes, triumphs, failure, and success….just like I did, and I’m sure many of us have, from piano lessons".

What happens when the way you built your business suddenly stops working? In The Road Less Traveled, Lisa Stringham Daybell shares the moments most entrepreneurs never talk about. Platforms fail, systems break, and the only way forward is to understand what you can’t see. This keynote is honest, funny, and deeply real. It will change how you think about building a business that actually lasts.

Discover how to turn AI into a reliable marketing copilot. This session focuses on using customer personas, customer journeys, and brand guides to give AI the right context to strategically create better campaigns and improve consistency. Bonus: Learning these technics can be adapted to support other areas of your business too.

“Business isn’t easy—especially for women navigating rural/any market. Pressure, setbacks, and uncertainty aren’t optional; they’re guaranteed. The difference between burnout and breakthrough? A system for resilience you can actually use. This session delivers a walkthrough and a one-page tactical canvas built from elite military training, modern psychology, and proven business strategy. No hype. No fluff. Just tools to stay sharp under stress, reframe challenges, build your squad, and turn adversity into action. Walk out with clarity, confidence, and a repeatable framework to lead, adapt, and grow—when the path ahead isn’t clear.”

Discover how to turn AI into a reliable marketing copilot. This session focuses on using customer personas, customer journeys, and brand guides to give AI the right context to strategically create better campaigns and improve consistency. Bonus: Learning these technics can be adapted to support other areas of your business too.

Being visible in your business shouldn't feel forced or performative. In this session, Heather Waegner shares a practical approach to using brand photos to show up authentically and attract the right clients. Attendees will learn how to simplify visibility, understand what their current photos are communicating, and make intentional visual choices that feel natural, professional, and aligned with how they actually work.

The Emotionally Intelligent Entrepreneur: How Emotional Mastery Ignites Vision, Productivity & Personal Power. Description: Running a business isn’t just strategy — it’s emotional. And for women, the inner world often drives the outer results. In this powerful and interactive session, Melissa Price — emotional intelligence educator, speaker, and creator of the breakthrough game Emotion Commotion — will guide you through emotional mastery skills every entrepreneur needs to stay clear, connected, and powerful in business and life. You will walk away with:Tools to regulate emotions in real time (even in high-stakes moments) A clearer sense of personal identity in business,A fresh connection to your bigger vision and purpose. This session will give you simple, repeatable tools to shift from chaos to clarity, lead with calm confidence, and take purposeful action. You’ll also experience a powerful guided practice you can use any time your emotions threaten your focus. This isn’t about doing more — it’s about becoming emotionally anchored, purpose-driven, and fully you.